Lovorth Events + Media
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Etude House Life is Sweet Festival

Year 2017

"Life is Sweet" is the Etude House's largest-scale event in Southeast Asia. Meticulously designed, with a customised stage, runway, bespoke booths, backdrops and collaterals, we showcased the brand’s new line of products in a 7-day fiesta.

Located at the Bugis Junction atrium, the pop-up store and stage area are filled with activities: Games, promotions, Kpop performances, fashion shows, and beauty demonstrations.